// leaflet : A4, digital print, illustrator, indesign
The creative process
Once again, it started with a piece of paper and color pencil. To set the context of the water sport industry, I took my audience for a extraordinary subaquatic experience. Sea weed, reef texture, fading dot work, motion and depth of field effect. An intense visual adventure to make you feel like fill in a form is an amazing task.
The more formal part, in terme of typography and blocks, is align with the corporate visual identity.