// logo : retouch, color, shape, content, illustrator
// poster : 50 x 70 cm, photo retouch, composition, layout, digital print, photoshop
// wall poster : 4 x 3 m, photo retouch, composition, layout, digital print, photoshop
// invitation card : 10 x 22 cm, photo retouch, composition, layout, digital print, photoshop
// leaflet : A4 , photo retouch, composition, magazine layout, digital print, photoshop, indesign
// social network cover : digital content, facebook post , instagram post, photoshop
// banners  : digital marketing content, photoshop

The creative process

I worked in partnership with @volcom_surf which provide me the original picture. It’s a photograph of the french pro surfer Johan Duru illustrating surfing in 2017 and how the sport evolved in the past decades. The choice of the double exposure with the vintage surfboard is there to talk about this evolution in term of values and style.

Therefore, all the communication borrow a minimalistic aesthetic and show the business aspect of the surf industry nowadays.